Nissan Friend-ME concept shows up in Shanghai

This quirky four-seater is the Nissan Friend-ME concept, which “addresses the social dynamics of Chinese men in their mid-20s.” In the words of product strategy division GM François Bancon, “(Generation Y) males are a huge cohort in the world’s largest market,” who are now “reaching their prime.” The Nissan Friend-ME’s stance is low and wide; the overhangs short. Both head and tail lamps are boomerang-shaped, which seems to be fashionable these days. Inside, all four passengers share the same information as the driver: speed, navigation and so on. A unique centre console splits the cabin along the length of the car, described rather hyperbolically as “an iconic monolith …
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